Shanghai opened the East.
Dubai opens the world.
Notes Dubai is a global trade platform dedicated exclusively to niche and artisanal perfumery.
For brands taking creative risks, buyers defining what’s next, and audiences seeking the unexpected, Notes Dubai is where storytelling, artistry and culture come together.
Three days. A highly curated format. This is not a conventional trade show.
A high-value meeting point for the most independent, progressive and influential voices in the industry - hosted in the region where fragrance has been traded, layered and ritualised for a thousand years.
Why Dubai. Why Now.
Notes Dubai is the next chapter of Notes Shanghai, Asia's leading niche perfumery platform. In two years, Notes Shanghai has grown to host brands from 30 countries, drawn over 16,000 visitors, and established itself as the definitive gathering for fine fragrance in Asia.
Why Exhibit
- Connect With Adventurous Buyers
Meet premium retailers, distributors, and decision-makers actively seeking innovation in fragrance. Notes is a show strictly for niche - no mass, no noise.
- Reach The World From Dubai
Access a uniquely international audience in a place where fragrance dominates luxury beauty spend with a 49% market share. Enter the industry through the right door.
- Tell The Story Behind The Scent
Showcase your brand in a curated environment of established houses and emerging innovators. Notes Dubai is built around discovery, emotion and experience - where niche fragrance belongs.
Why Visit
- Source Before The Market Does
Tap into heritage names, cult favourites, and new discoveries before the wider market. Be the first to access world previews and soon-to-launch creations. Stay ahead of the trend.
- Gain Exclusive Insights
Learn from the perfumers, founders, retailers and critics shaping the next era of fragrance, through masterclasses, conferences and activations built for this audience alone.
- A Culture, Not A Space
Immerse yourself in a journey through scent, creativity and elevated discovery of the world’s fragrance trailblazers. Sensorial encounters. Ritual, story, and art.
The Venue
Dubai Mall Exhibition Center sits inside the world’s leading luxury retail destination, with 1,200 stores and fragrance houses including Henry Jacques, Plethora, Amouage, and Parfums de Marly. Notes Dubai sits at the very core of the category.
Beauty is the GCC's fastest-growing luxury category, up +12%. Fragrance commands 49% of that spend. There is no more fitting home for a show of this stature.
What's Next
A new chapter is about to open.
Be the first to know when it does.
