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About The Show

Who We Are

Notes Dubai - lady blowing a puff

Fragrance has entered a new era.

Collectors drive the category. Story sells more than celebrity. Independent houses are setting the pace for the industry.

Notes Dubai is where that world comes together.

As the next chapter of Notes Shanghai, Notes Dubai is an international platform dedicated exclusively to niche and artisanal perfumery.

Where Fragrance Finds Its Community

Notes Dubai - Perfume bottles on display

We bring together the people who shape fragrance, not simply those who sell it.

  • Founders
  • Perfumers
  • Retailers
  • Distributors

As well as editors, creators, collectors and enthusiasts.

For three days, Dubai becomes a place where fragrance is explored through conversation, craftsmanship and culture, by the people who matter most.

Event Information

Date 21 – 23 January 2027
Venue Dubai Mall Exhibition Center
Opening Hours 10am – 6pm daily
Ticket information and prices to be announced soon.

The Venue

Notes Dubai - Dubai Mall Fountain View

Dubai is where luxury sets the pace.

A global destination for the world’s most prestigious brands, discerning consumers and elevated retail experiences. Here, exclusivity is expected and discovery is constant.

Dubai Mall Exhibition Center places Notes Dubai at the heart of global luxury.

Located inside the world’s leading luxury retail destination, with 1,200 stores and fragrance houses including Henry Jacques, Plethora, Amouage and Parfums de Marly, Notes Dubai brings the niche perfume community to the very core of the category.

Become Part Of The First Edition

The people that are there from the start don't simply participate - they become part of the story.