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21 – 23 January, 2027 Dubai Mall Exhibition Center

Notes from Dubai

The centre of fragrance is shifting. Niche meets the moment. Find out why.

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Beauty Has Found a New Brand Signature. It Smells Like Fragrance.

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Can a Memory Become a Perfume? AI Is Learning the Language of Scent

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From Ritual to Reinvention: How Gulf Perfumery Is Finding a New Voice

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Notes from Dubai: Dubai’s Fragrance Future Is Personal, Niche and Curated